Brand identity, corporate identity and brand image: differences It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies …
Tag: intellectual property
Image rights and Melania Trump “Just imagine how far you can go with a little bit of English,” reads the advert for the Americki Institut, an English-language school in Croatia. And now Melania Trump – …
Trade Mark LAMBRETTA Court of Justice: Orders, Judgements and Preliminary Rulings Case C-577/14P; Brandconcern BV v EUIPO and Scooters India Ltd; Judgment of 16 February 2017. RESULT: Action dismissed KEYWORDS: Proof of use, Extent of …
Unicorn Frappuccino infringed trademark for ‘Unicorn Latte’ A New York City café, The End Brooklyn, has taken on multinational coffee company Starbucks in a war over unicorns. Filed at the US District Court for the …
Eagles File Trademark Suit Against Mexican Hotel California The Eagles are suing the owners of a Mexican hotel named Hotel California, claiming it’s capitalizing off the band’s hit song of the same name. The band …
Taking advantage of the reputation of the earlier trade mark PEAR/ APPLE BITE R 0860/2016-5 (Cl. 9, 35, 42) – EUTM applied for Earlier trade mark (EU) RESULT Decision confirmed KEYWORDS: Conceptual similarity, Distinctive element, Due …
Media literacy refers to all the technical, cognitive, social, civic and creative capacities that allow us to access and have a critical understanding of and interact with media. These capacities allow us to exercise critical …
Trademarks Patents Intellectual property. Sex and property rights: Trademarks, patents and other forms of protection of intellectual property As we know trademarks can be registered but also can be de facto. In the first case …
Protecting Ideas: What can’t be copyrighted? (New Media Rights) The question you might come away with may be: what isn’t protected by copyright? Is the law just out of control protecting everything? There are several …
More than Just a Game Interactive Entertainment and Intellectual Property Law (Second edition), Centre for Commercial Law Studies, Queen Mary University of London Friday, 8 April 2016. Interactive Entertainment is bursting with Intellectual Property. In …