Brand identity, corporate identity and brand image: differences It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies …
Tag: registration
Mr Kebab and Mister Kebap The GC endorsed the BoA’s findings that the signs in question were similar. It stated that the global assessment of the likelihood of confusion, in relation to the visual, aural …
Trade Mark LAMBRETTA Court of Justice: Orders, Judgements and Preliminary Rulings Case C-577/14P; Brandconcern BV v EUIPO and Scooters India Ltd; Judgment of 16 February 2017. RESULT: Action dismissed KEYWORDS: Proof of use, Extent of …
Coexisting Trademarks: the relationship between the European Union trade mark system and national law The relationship between the European Union trade mark system and national law is characterised by the principle of coexistence. This means …
Trademark registration- GLASS MAFIA – Trademark Details Paramount, owner to the movie rights and trademarks associated with The Godfather, has opposed a trademark for the GLASS MAFIA on bongs which bears a striking resemblance to the movies’ …