Brand identity, corporate identity and brand image: differences It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies …
Tag: trademarks
Trade Mark LAMBRETTA Court of Justice: Orders, Judgements and Preliminary Rulings Case C-577/14P; Brandconcern BV v EUIPO and Scooters India Ltd; Judgment of 16 February 2017. RESULT: Action dismissed KEYWORDS: Proof of use, Extent of …
Unicorn Frappuccino infringed trademark for ‘Unicorn Latte’ A New York City café, The End Brooklyn, has taken on multinational coffee company Starbucks in a war over unicorns. Filed at the US District Court for the …
Position Marks Although position marks are not an officially recognised category of trade marks under UK or European Union (EU) law, such ‘unconventional’ trade marks are registrable, subject to fulfilling a trade mark’s essential characteristics …
Finding a good Chinese name for luxury brands For luxury brands, finding a Chinese name that is widely accepted by different stakeholders has become increasingly complicated thanks to the fast pace of communication and the …
Taking advantage of the reputation of the earlier trade mark PEAR/ APPLE BITE R 0860/2016-5 (Cl. 9, 35, 42) – EUTM applied for Earlier trade mark (EU) RESULT Decision confirmed KEYWORDS: Conceptual similarity, Distinctive element, Due …
Coexisting Trademarks: the relationship between the European Union trade mark system and national law The relationship between the European Union trade mark system and national law is characterised by the principle of coexistence. This means …
Trademark Infringement Dilemma of Luxury ‘Bong’ Maker (www.entrepreneur.com) How do you argue those counterfeit water pipes are illegal under trademark law when the original is illegal under federal criminal law? Much like BMW and Mercedes-Benz …
Copyrightable elements film. The written word and the visual image aren’t the only copyrightable elements in film. Most productions use music to bolster the audience experience. Copyrightable elements film. Music Unless the music is in the …
Trademarks Patents Intellectual property. Sex and property rights: Trademarks, patents and other forms of protection of intellectual property As we know trademarks can be registered but also can be de facto. In the first case …