Brand identity, corporate identity and brand image: differences It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies …
Tag: Identity
Taking advantage of the reputation of the earlier trade mark PEAR/ APPLE BITE R 0860/2016-5 (Cl. 9, 35, 42) – EUTM applied for Earlier trade mark (EU) RESULT Decision confirmed KEYWORDS: Conceptual similarity, Distinctive element, Due …