Brand identity, corporate identity and brand image: differences It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies …
Tag: protection
Preventing Image Theft (by Andrea Feustel at Copytrack) Here are the simplest to the most complex methods for image protection. Name the copyright owner The attribution can be placed either on your own website or …
Album Cover and right of publicity (By Nathan Solis) SANTA ANA, Calif. (CN) – A father of two sued rapper Cardi B in federal court Thursday, claiming she used his likeness without his permission on …
The Seven-Second Rule (by David Kluft) If you are a television news producer or documentary filmmaker, you have almost certainly faced this issue. You are putting together a story about a past event, and you want to …
Image rights and Melania Trump “Just imagine how far you can go with a little bit of English,” reads the advert for the Americki Institut, an English-language school in Croatia. And now Melania Trump – …
Mr Kebab and Mister Kebap The GC endorsed the BoA’s findings that the signs in question were similar. It stated that the global assessment of the likelihood of confusion, in relation to the visual, aural …
Trade Mark LAMBRETTA Court of Justice: Orders, Judgements and Preliminary Rulings Case C-577/14P; Brandconcern BV v EUIPO and Scooters India Ltd; Judgment of 16 February 2017. RESULT: Action dismissed KEYWORDS: Proof of use, Extent of …
Unicorn Frappuccino infringed trademark for ‘Unicorn Latte’ A New York City café, The End Brooklyn, has taken on multinational coffee company Starbucks in a war over unicorns. Filed at the US District Court for the …
Eagles File Trademark Suit Against Mexican Hotel California The Eagles are suing the owners of a Mexican hotel named Hotel California, claiming it’s capitalizing off the band’s hit song of the same name. The band …
Finding a good Chinese name for luxury brands For luxury brands, finding a Chinese name that is widely accepted by different stakeholders has become increasingly complicated thanks to the fast pace of communication and the …
Coexisting Trademarks: the relationship between the European Union trade mark system and national law The relationship between the European Union trade mark system and national law is characterised by the principle of coexistence. This means …
Trademark Infringement Dilemma of Luxury ‘Bong’ Maker (www.entrepreneur.com) How do you argue those counterfeit water pipes are illegal under trademark law when the original is illegal under federal criminal law? Much like BMW and Mercedes-Benz …
Copyright Ownership Film chain of title documentation Broadly, there are two legal approaches to understanding copyright, one from the common law perspective or the other from a civil law perspective. The distinction between the two …
Trademarks Patents Intellectual property. Sex and property rights: Trademarks, patents and other forms of protection of intellectual property As we know trademarks can be registered but also can be de facto. In the first case …
Protecting Ideas: What can’t be copyrighted? (New Media Rights) The question you might come away with may be: what isn’t protected by copyright? Is the law just out of control protecting everything? There are several …
Copyrighting obscene work of art. Can one assert copyright over an obscene work of art? In this regard, the first question which arises is if the author can claim rights over the result of his intellectual …